Our Story

Amy Sparks founded Once Upon a Time… By Amy in 2013. With a passion for boutique shopping, she saw an opportunity to provide the Mt. Juliet, TN and middle TN area with boy's and girl's, infant and children's clothing and unique gift items with outstanding customer service. Nearly a decade later, Amy continues to serve families in the area with top of the line products and exciting shopping experiences.

Once Upon a Time… By Amy is a one stop shop for every boy and girl’s dream gift; we like to think of it as the Disney Land of children’s stores. From clothes to music boxes to jewelry and so much more, we have a unique selection of products that will make memories for your children. During the holidays, we offer free photos like Santa Clause and Easter bunny pictures, and we hold events such as tea parties and princess parties.

At Once Upon a Time… By Amy, we’re not happy unless our customers are happy. As a family owned business, we treat everyone who walks through our doors as one of our own, and we work hard to provide a fun and friendly atmosphere. We will help you find exactly what you are looking for and have your children dressed to the 9’s. At Once Upon a Time… By Amy, we love what we do, and have built a strong reputation for our industry-leading products and exceptional service.

If you are in need of stylish clothing and beautiful gifts for infants and children, give Once Upon a Time… By Amy a call at 615-264-0404 or stop by to browse our inventory and learn more!

Areas Served:

Gordonsville, TN Lebanon, TN Cookeville, TN Hendersonville, TN Murfreesboro, TN La Vergne, TN Mt. Juliet, TN Watertown, TN Lacassas, TN